Field Notes
What every founder-led practice needs in its digital footprint before 2027.
The businesses that will compete well next year are already making their systems visible this year.
By Tai Shobajo8 min readSection 1
A digital footprint is not a website. It is the part of your system that the world can see, search, and trust without speaking to you first.
Section 2
Before 2027, three things will separate the practices that grow from the ones that plateau: visible point of view, searchable proof of work, and a path that lets a stranger become a client without a meeting.
If this named something you have been carrying, the Roadmap is where we map it.
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